Source-linked plan decision
Semrush pricing calculator: match the toolkit to your workload
SEO Classic, Semrush One and AI Visibility are different subscriptions. Enter the sites, keywords, crawl volume or prompts you actually need; the selector returns the lowest published tier that clears those gates.
Current core plan gates
Monthly and annual-equivalent figures are separate. Annual subscriptions are billed for the year upfront; the lower figure is not a month-to-month contract.
| Plan | Monthly | Annual equivalent | Sites | Daily keywords | Monthly crawl pages | Daily prompts | Historical data | API | Source |
|---|---|---|---|---|---|---|---|---|---|
| Current SEO offer SEO | $139.00 | $117.33 | 5 | 500 | Not published | - | Not explicit | Not explicit | Semrush pricing: SEO and Semrush One |
| SEO Classic Pro | $139.95 | Not established | 5 | 500 | 100,000 | - | No | No | SEO Toolkit pricing and limits |
| SEO Classic Guru | $249.95 | Not established | 15 | 1,500 | 300,000 | - | Yes | No | SEO Toolkit pricing and limits |
| SEO Classic Business | $499.95 | Not established | 40 | 5,000 | 1,000,000 | - | Yes | Yes | SEO Toolkit pricing and limits |
| Semrush One Starter | $199.00 | $165.17 | 5 | 500 | 100,000 | 50 | No | No | Semrush One plans and pricing |
| Semrush One Pro+ | $299.00 | $248.17 | 15 | 1,500 | 300,000 | 100 | Yes | No | Semrush One plans and pricing |
| Semrush One Advanced | $549.00 | $455.67 | 40 | 5,000 | 1,000,000 | 200 | Yes | Yes | Semrush One plans and pricing |
Source conflict retained: the current pricing page displays an SEO offer at $139/month and $117.33/month billed annually. The current SEO Toolkit KB separately lists SEO Classic Pro at $139.95/month and does not publish current annual-display prices for Classic Pro, Guru or Business. This page does not merge or round those records.
Standalone AI Visibility: $99/month, 1 domain, 25 tracked prompts, 300 daily AI Analysis queries, 1000 Prompt Research queries and 10 CSV exports daily. Extra domains are $99/month each; extra blocks of 50 prompts are $60/month. AI Visibility Toolkit pricing and limits.
Which published plan clears your limits?
Lowest published tier clearing the entered gates; not a product recommendation.
How to choose without paying for unused scope
What this decision teaches
- Separate traditional keyword tracking from prompt tracking before comparing prices.
- Size the tier with the highest real constraint: sites, keywords, crawl pages, prompts, historical data or API.
- Treat annual prices as an upfront commitment and recheck the live checkout before purchase.
- Count active websites, not every domain your team owns.
- Count keywords and prompts you will track daily, not a speculative backlog.
- Run the selector, then verify the detailed comparison and regional checkout.
Semrush pricing questions
How much does Semrush cost per month?
The current unified pricing page displays an SEO offer at $139 monthly, Semrush One from $199 monthly, and standalone AI Visibility at $99. A separate current SEO Toolkit knowledge-base page still lists SEO Classic Pro at $139.95 monthly; Semrush does not explicitly map the two labels.
What is the difference between SEO Classic and Semrush One?
SEO Classic is still documented in the SEO Toolkit knowledge base as Pro, Guru and Business. Semrush One is the current SEO plus AI Search bundle with Starter, Pro+ and Advanced tiers. The current pricing page also displays a separate plan labelled SEO, which this page does not silently relabel as SEO Classic Pro.
Can I buy AI Visibility without Semrush One?
Yes. The checked documentation lists the standalone AI Visibility Toolkit at $99 per month with one domain and 25 tracked prompts. Extra domains and prompt blocks are separately priced.
Does this calculator include every Semrush add-on?
No. It models the published core gates for SEO Classic, Semrush One and standalone AI Visibility. Users, taxes, negotiated plans and unrelated toolkits such as Local, Content, Social, Traffic and Market, Advertising and AI PR are excluded.
Is the selected plan a recommendation?
No. It is the lowest published tier that clears the entered limits and feature flags. Verify current checkout pricing, regional availability and the detailed comparison before purchasing.
Sources, dataset and reuse
- Semrush pricing: SEO and Semrush One Checked 2026-08-29. Direct HTTP 200; current pricing page
- SEO Toolkit pricing and limits Checked 2026-08-29. Direct HTTP 200
- Site Audit limits and Semrush One tier inheritance Checked 2026-08-29. Direct official page reviewed
- Semrush One plans and pricing Checked 2026-08-29. Direct HTTP 200; redirects to the unified current pricing page
- Prompt Tracking limits Checked 2026-08-29. Direct HTTP 200
- AI Visibility Toolkit pricing and limits Checked 2026-08-29. Direct HTTP 200
- Semrush billing FAQ Checked 2026-08-29. Direct HTTP 200
- Standalone AI Visibility pricing Checked 2026-08-29. Direct official pricing page reviewed
ToolGlance selector logic, calculated examples and chart are CC BY 4.0. Semrush names, prices and documented limits remain Semrush facts and trademarks; cite the official source rows for vendor claims.
Citation: ToolGlance, "Semrush pricing calculator: SEO, Semrush One and AI Visibility," version 2026-08-29-v1, https://toolglance.com/tools/semrush. Cite the original selector logic and downloads separately from Semrush's vendor facts.